Oh, the things people will do when they are horny

In high school, I read a book on behavioral economics called Predictably Irrational. It’s by a pretty popular figure within behavioral economics named Dan Ariely[W]. I liked the book a lot. He basically goes through a few different studies he’s done over time and shows how humans behave under different circumstances, as well as various things companies could create to help calm irrational people down.

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